Hi guys, this week has been insane, the post you’re about to read took me 4 days to compose due to my zero logic on the topic discussed.
The concept of “The Medium is the Message” is slightly simple but can be hard to wrap your head around at first. Marshall McLuhan, popularly known for the creation of the enigmatic paradox “The Medium is the Message” and has become the most relevant phrase in relation to the change in media today.
Marshall McLuhan describes the Medium as; “any extension of ourselves” (the ability to do more than our bodies can eg. Internet, mobile phones, laptops etc. in relation to present times) and the Message as; “a change of scale of pace” when new innovations and technologies “introduce themselves to human affairs” (the continuous evolution of technology within society).
In simplest terms, the paradox can be easily broken down using a generalised example. An article printed in a newspaper, only allows you to read it word by word, left to right and develop its message based on the black and white lines and what’s being said. Let’s say it was available on radio or podcast, this allows us to listen and take in what is being said but limits our understanding of the messages trying to be conveyed by the writer. But if we were to view the article on the internet or smartphone, there are more possibilities to interact with its messages. Images, fonts and comments can be viewed, allowing us to build a greater understanding and receive a visible message from the article.
Giving the impression from the above example, McLuhan’s “theory” on the Medium, shows that although newspapers and radios are phased out or slightly used still, the internet has enabled them to become embedded together in one place. This makes it easier for individuals to access the messages conveyed by the medium (article). Therefore, since we as the reader change the Medium (the platform on which we view the article) our interaction with the message changes which then, changes the message itself.
Well there you have it, I’m hoping you readers were able to grasp the concept of the topic and gain some knowledge because I did…sure. Leave a comment below or get in touch via social media (tabs on the right).
That’s all from me! – Lachy.