Hi everyone, this week in BCM110 we discussed media texts and how we as the viewer change the way we interpret their messages. Texts are something that can be interpreted and are often “woven” out of words or images. Images are the representation of a text that can develop messages and meanings about what is being displayed. The power of an image can change the way we look at its meanings but this depends on its use. An image can provide a whole range of ideas and messages behind it and it’s up to the viewer and their way of interpreting it based on their own opinions.
Behind the interpretation of texts & images lies the study of semiotics – the science of signs and the study of meaning (Ferdinand de Saussure & Charles Peirce). Their study was texts and they formed the idea of each text or image having a Signifier and the Signified. From here the two scientists believed that any image shows both a signifier (the text or main observation) and a signified (the image itself).
An image can tell a thousand stories and portray a thousand messages. They are used basically every day to convey a different message from different individuals. Advertising, charity, awareness and art; are some of the ways in which individuals like us use images to convey our own messages. Images are not created just for the way they look, it’s up to us as the viewer to take notice to what is being said in all aspects of the image.
Smoking is like deforestation. Trees are one of the main sources humans need to survive and vice versa for lungs. Removing a forest is like smoking, it eats away at our chances of survival. We need the trees to survive yet we’re cutting them down. We inhale the toxins of smoke, yet we still do it. Therefore in a way, we’re practically killing ourselves (in my opinion). The image is irony, the sign of the dying lungs acts on behalf of the dying forest. The more the damage it, the higher the risk of death.
The image is hard to read and interpret yet I still find it interesting. The significance of the lungs and its comparison to humans and the environment demonstrates how we as the human race are basically damaging our chances of survival.
Let me know what you think, this was hard on to comprehend but I tried. That’s all from me.