This week in BCM110, we discussed ‘Media Convergence’ and were asked what it means to us. As I already attend a “Convergent Media Practices” class this semester, BCM110 helps me look at convergence on a more relatable scale. So here we go;
Media convergence is the flow of content across multiple media platforms, the cooperation between media industries, and the migratory behaviour of media audiences…” – H.Jenkins. This meaning that the content we view on any given platform such as Facebook, Instagram etc. can be expanded across the entire web just by clicking “Like” or “Share”. Media convergence is one of the most simple and useful ways of allowing your own content to be shared amongst the internet.
As a frequent user of Instagram (@l.achy), I am able to get into contact with branders and smaller online companies and it allows me to market or “shoutout” their products. People are always asking me why I’m so obsessed with it well hey, I’m getting free items and helping someone else by just taking a photo.
I’m getting off track here but Instagram allows daily users and businesses to interact with the products that are available online. Media Convergence plays a large factor in marketing and branding items on social media platforms. Those funny-looking Asian websites selling cheap clothing on Facebook make a small fraction of money just by someone clicking on the ad, and people are actually paid to post the photos you like (Kendall Jenner for example).
Media Convergence to me is our future. Nowadays we are so caught up in the world of alerts and notifications and having all our information and accessibility in our hands. There will never be a time where the media and what we see will be limited like old days. To me, this makes me nervous. There WILL be a day where someone will constantly know what I do and where I am without me posting a photo of avocado toast and cafe in Newtown. We will always want to know everything and convergence makes that far too easy for us.